Bruce Finn
President, Chief Executive Officer, and Founder

Bruce Finn is ActionLink’s Founder, CEO, and President. With creativity, vision, and extraordinary insight into the consumer electronics industry and retailer relationships, Bruce’s hands-on leadership has taken Actionlink from humble beginnings in 1996 to being an industry leader in retail solutions.

With more than 35 years in the retail business, Bruce’s extensive knowledge of the industry has earned numerous “Manufacturer Representative of the Year” awards for work with industry giants such as Panasonic, JVC, Kenwood, Yamaha, Packard Bell, Lexmark, Fuji Photo Film, Memorex, and other high tech companies.

Delbert Tanner
Chief Operating Officer

Del Tanner joined ActionLink’s Executive Team in September 2007 and was recently named Chief Operating Officer. His areas of expertise include strategic planning, leadership, finance, and information technology. As a founding member of Channel Partners, a company that provided merchandising, training, and special event support for technology companies in the retail and reseller channels, Del set the company’s successful strategic direction. Prior to selling Channel Partners, he oversaw all operations as President.

Del received his Bachelors of Science in Finance from Arizona State University.

Keith Allen
Senior Vice President of Operations

Keith Allen joined ActionLink’s Executive Team in September 2010 and was named Senior VP of Operations in January 2011. He has expertise in leadership development, team building, and retail operations. Keith has been in retail leadership and operations roles for over 25 years with multiple big box retailers. He works closely with the Leadership Team at ActionLink ensuring a culture of values and performance.

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